Theori Cookie Policy

Effective Date: August 4, 2026

Theori ("Company") uses cookies and similar tracking technologies to provide services and improve user experience. This Cookie Policy explains how cookies are used on the Company's websites and services, and how you can manage them.

This Cookie Policy forms part of the Theori Privacy Policy. Terms not defined in this policy follow the definitions in the Privacy Policy.

A cookie is a small text file that a website sends to your browser and stores on your device. Cookies help websites remember your preferences, maintain authentication sessions, and analyze usage patterns.

In addition to cookies, similar technologies perform comparable functions:

1. What Are Cookies
Technology Description
Web Beacon A transparent image embedded in a web page or email, used to confirm whether a page was visited or an email was opened
Pixel Similar to web beacons, a code snippet used for advertising conversion tracking and remarketing
Local Storage A browser-based data storage method that can store larger amounts of data than cookies with no expiration date

In this policy, "cookies" includes these similar technologies.

2.1. By Whom They Are Set
Type Description
First-Party Cookies Set directly by the website you are visiting (e.g., theori.io)
Third-Party Cookies Cookies set by a domain other than the website being visited (e.g., google.com, meta.com)
2.2. By Duration
Type Description
Session Cookies Automatically deleted when you close your browser
Persistent Cookies Remain on your device until their expiration date or until you manually delete them

We classify the cookies we use into the following four categories.

These cookies are essential for core service functionality. Without them, features such as login, session management, and security would not function properly.

Strictly necessary cookies are installed without separate consent as they are essential for service delivery (EU ePrivacy Directive Art. 5(3) exemption). Among these, reCAPTCHA is used solely for security purposes such as preventing automated attacks, spam, and fraudulent use, and is not used for advertising or analytics.

These cookies remember your preferences to provide an enhanced experience.

These cookies analyze service usage patterns to improve our services. The collected data is, as a rule, used in aggregated form for statistical purposes.

3.3. Analytics Cookies
Provider Purpose Applicable Services
Google Analytics Web usage statistical analysis Theori website, blog and careers site, Xint, aprism, Dreamhack
PostHog Product analytics and UX improvement Xint Web, Dreamhack
HubSpot CRM, lead attribution and web analytics Xint Landing
Microsoft Clarity Usage pattern analysis, heatmaps and session replay Dreamhack
Sentry Error tracking and session replay Dreamhack, Xint Web, aprism
RudderStack Event collection and data integration Theori careers site
Datadog Real-user (RUM) performance and error monitoring Dreamhack, aprism, Theori careers site
Inblog Blog usage statistics and referral analysis Theori blog

These cookies enable targeted advertising, conversion tracking, and advertising effectiveness measurement.

3.4. Marketing Cookies
Provider Purpose Applicable Services
Google Ads and Google AdSense Targeted advertising, conversion tracking and ad delivery Theori website and blog, Xint Landing, Dreamhack
LinkedIn Insight Advertising and lead tracking Xint Landing
YouTube (embedded video) Video playback and viewing-based recommendations or advertising Theori blog

The tables above list our principal providers. The complete list of cookies used by each service, along with individual cookie names and expiration periods, is available in the "Show details" section of our consent management platform (CMP). We may use additional analytics, error-tracking, and security tools as needed to operate our services, and any changes will be reflected in this policy and in the CMP list.

Our websites may include cookies set by third-party service providers. These third-party cookies are governed by the respective provider's privacy policy.

4. Third-Party Cookies and Tracking Technologies
Third-Party Service Privacy Policy
Google Google Privacy Policy
PostHog PostHog Privacy Policy
HubSpot HubSpot Privacy Policy
LinkedIn LinkedIn Privacy Policy
Cookiebot (Usercentrics) Cookiebot Privacy Policy
Microsoft (Clarity) Microsoft Privacy Statement
Sentry (Functional Software) Sentry Privacy Policy
RudderStack RudderStack Privacy Policy
Datadog Datadog Privacy Policy
Cloudflare Cloudflare Privacy Policy
Inblog Inblog Privacy Policy

We use Cookiebot (Usercentrics A/S) as our cookie consent management platform (CMP), deployed across all of our websites that use advertising or analytics cookies. You can also manage cookies through your browser settings (Section 6.1).

Individual cookie names, expiration periods, and detailed descriptions are available in the "Show details" section of the Cookiebot consent banner.

You can refuse or delete cookies through your web browser settings.

6.1. Browser Settings
Browser Cookie Settings Path
Chrome Settings → Privacy and Security → Third-party Cookies
Safari Preferences → Privacy → Manage Website Data
Firefox Settings → Privacy & Security → Cookies and Site Data
Edge Settings → Cookies and Site Permissions → Manage and Delete Cookies and Site Data

Note: Disabling cookies may prevent some service features, such as login, from functioning properly.

6.2. Advertising Opt-Out
Tool Opt-Out Method
Google Analytics Google Analytics Opt-out Browser Add-on
Google Ads Google Ad Settings
LinkedIn LinkedIn Ad Settings
Microsoft Microsoft Ad and Privacy Settings
General Opt-Out Digital Advertising Alliance (DAA)

We may update this Cookie Policy from time to time due to changes in applicable laws, services, or the cookies and tracking technologies we use. When changes are made, we will post the updated policy on this page and revise the effective date.

If you have any questions about our use of cookies, please contact us:

8. Contact Us
Item Details
Chief Privacy Officer Kenny Kwansoon Park (박관순) · Chief Information Security Officer (CISO / CPO / DPO)
Email privacy@theori.io
Phone +82-70-8864-1337
Address 9F, 14 Teheran-ro 4-gil, Gangnam-gu, Seoul 06232, Republic of Korea

Language

This policy is published in Korean and English. The Korean version is the authoritative text for disclosures required by the Korean Personal Information Protection Act and for data subjects in the Republic of Korea; the English version is the authoritative text for data subjects in the EEA, the United Kingdom and other jurisdictions. We maintain both versions in substantive alignment. If you identify any discrepancy, please contact privacy@theori.io and we will correct it without delay. Neither version limits any right guaranteed to you by applicable law, and where the versions differ, the version more favorable to the data subject applies.


This Cookie Policy takes effect on the date shown at the top of this document.

All previous privacy policies and addendums can be found on our consolidated Previous Versions page: